Introduction

These elements work as a frame for creating promotion material and publications related to About Repetition. They are copyrighted by our co-founder and board member Felix Rabe. You need a written permission from him to publish your layouts and logo placements.

Contact Person

Felix Rabe

  • Deputy Chairman of the Board
  • Co-Founder
  • MA Communication Designer

Typeface „AR57“

This is the core element of our visual identity. There are four additional stylistic sets to the capital “A” that can be used in static and animated headlines. The rest of the letters are identical with the “AG57” by Erik Spiekermann, which is an open access digitalization of a post-war variation of the Akzidenz-Grotesk.

Download

The typeface is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike (CC BY-NC-SA) license. You need to unzip the download-file and then install the .otf file with your computers integrated font software.

AR57-Regular.otf.zip

Demo

To use the stylistic sets in layouts, you need a program that supports OpenType font features like Adobe InDesign or Illustrator. You’ll be able to mark the “A” in your text window and make a selection.

Animations

You can use the following input field to write a desired headline. The capital “A” will be animated. You can make a screen recording of it and build it into videos for social media postings or else. It is suggested to use a widescreen monitor for this.

Abc…
100px

Logo

Use the logo to identify About Repetition as the sender of a message.

Download

This file contains logo variations in scalable paths. You need to unzip and then open it with Adobe Illustrator and copy the logo into your layouts and convert it into your desired color profile. If you need a pixelated version for print or something specific like that, please contact us.

240827_logo-variations.ai.zip

Word mark

The word mark is required if there is no other visual indication that About Repetition is the sender, such as on a poster for a venue where we collaborate with other institutions.

Image mark

The image mark can be used if the publication is recognizable as being sent by About Repetition, such as in an exhibition catalogue or on our Instagram profile.

Color

The basic colors are black and white. Grey can be used when the black-white contrast is too intense, e.g. for interior design.

Black

Copy text, lines, small icons, etc.

  • RGB: 0/0/0
  • CMYK: 0/0/0/100

Deep Black

To print deep black surfaces, we use a CMYK mixture.

  • CMYK: 85/75/65/100
  • ISO Coated v2 300%: 70/60/50/100

White

Copy text, lines, areas with no color, etc.

  • RGB: 255/255/255
  • CMYK: 0/0/0/0

Dim White

For light areas in images we add a bit of neutral color to prevent empty areas.

  • RGB: 235/235/237
  • CMYK: 4/3/2/6

Grey

  • RGB: 108/110/107
  • CMYK: 35/20/30/40
  • HEX: 6c6e6b
  • RAL: 7005
  • Sikkens 5051: L8.05.45

Layout

Here are a few static and moving layouts we developed in the past. You can either iterate them or develop something else.